Cashrewards Website

Responsive website road map

• Revamped the user experience and UI design to create consistency and clarity in branding, messaging and design. 

• Migrated the website’s tech stack from .net to responsive angular. 

• Increased opportunities for sales on the website by building category and landing page capabilities. 

• Managed the road map for the integrated SEO strategy with marketing. 

• Decreased days to first purchase by implementing new product onboarding. 

• Improved onboarding and better data integrity. 

• Improved product reviews and reduced tickets for Member Services.

• Optimised the customer life cycle flows.